Arguably Stonewall’s most recognised and widely publicised campaign is the “Education for All” campaign, featuring the slogan “Some People Are Gay. Get Over It” (Stonewall, 2010).
Stonewall CampaignInitially the slogan, was distributed on stickers, posters and postcards to every secondary school in Britain. This campaign escalated to include 600 billboards in 2007 across England, Scotland and Wales, it appeared at 20 major railway stations and inside 3,500 buses in 2009 and in 2012 was set to run across 1,000 London bus side panels (Gray, 2012).
Stonewall Bus SideThe campaign was aimed to raise awareness and remove the stigmatism associated with homosexuality. The design of the campaign was intended to be forceful but honest.
Ethically this campaign primarily supports human rights alongside other issues such as politics and mental health.
However, this campaign has felt opposition, in the form of the Core Issues Trust and their Christian group Anglican Mainstream, who intended to air a parody of the “Some People Are Gay. Get Over It” with their own version “Not Gay! Ex-Gay, Post-Gay and Proud. Get Over It” citing the possibility of gay conversion therapy.
Core Issues Poster 2012These posters could be viewed as ethically wrong, as they suggest that homosexuality can be cured, something greatly opposed both by gay-rights groups and the government, who’s official position on gay cure therapies is “that they are harmful and should not be condoned” (Pinfold, 2013). Furthermore, as with the Quaker Oats case, appropriating the Stonewall design could lead to confusion about the driving force of the posters, leading to the belief Stonewall were condoning gay conversion therapy, which could lead to harmful results.
Go to next section: Expansion
Gray, S., 2012. Stonewall funds 1000 London bus adverts for equal marriage. [online] Pink News, 3rd April. Available at: http://www.pinknews.co.uk/2012/04/03/stonewall-funds-1000-london-bus-adverts-for-equal-marriage/ [Accessed 27th March 2013].
Stonewall, 2010. Some people are gay. Get over it! [online] Young Stonewall. Available at: <http://www.youngstonewall.org.uk/know_your_rights/education_for_all/some_people_are_gay_get_over_it/> [Accessed 27th March 2013].
Pinfold, C., 2013. Boris Johnson to face legal challenge from Christian group over ‘ex-gay’ bus ads. [online] Pink News, 25th February. Available at: <http://www.pinknews.co.uk/2013/02/25/boris-johnson-to-face-legal-challenge-from-christian-group-over-ex-gay-bus-ads/> [Accessed 28th March 2013].